Memes Don’t Matter

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Words of wisdom from a skilled firearms instructor.

I’m overwhelmed by all my gun-owning friends posting statistics, facts, and memes to convince the gun grabbers that they are wrong.

Here’s something to consider. Emotional arguments are rarely successfully countered by facts and statistics. The facts are very clear in this case. Do you think that re-stating them endlessly on Facebook is likely to change someone’s mind? I don’t.

Can you think of a single occasion where you have had a major change of opinion after reading a Facebook post or meme? I can’t.

You aren’t going to change a stranger’s worldview by posting more on the internet. Instead, focus your efforts on making positive changes through personal contact with the people who are close to you and who already respect you as a person. Don’t waste your time arguing with strangers on social media.

Instead of posting on Facebook, I taught 27 students how to be safer shooters, more formidable fighters, and better tacticians this weekend. Each of those students will undoubtedly use some of the skills I shared to make their own tribes more robust and resilient.

In the long term, those small, personal changes are the fuel for positive societal evolution. CNN soundbites and Facebook memes are merely annoying background noise.

Do work that matters.


Forbes Journalist Investigates Firearm Industry


Forbes contributor Elizabeth MacBride spent six months specializing in the firearms industry, investigating and then summing up what she learned.

Takeaway: The most important influencing factor towards positive coverage of shooters, gun owners, and firearms is a consistent, open dialogue that showcases safe and skillful use, humanizes firearm users, and is inviting to everyone. Much more than political rhetoric, turning positive usage into a story and then consistently telling people about it is the best path forward.

Often, the problem is that negligent and criminal misuse is more sensational and easier to report. This is not the media’s fault as it falls inline with human nature. Skilled firearm users are rare compared to casual gun owners and not vocal enough to maintain a consistent voice.

I started covering the business of guns in part because the decline of high-quality print journalism in the past two decades means nuance is being lost. I believe nuance is crucial to sustain a pluralistic society, here and abroad. That’s part of the reason I covered the Middle East for three years; we all suffer from many Americans’ inability to see that region without prejudice.

And business, which tends to be a reasonably neutral and thankfully numbers-based lens through which to write, is a good platform for exploring topics on which there are many points of view.

Here are some of the things I’ve learned in my first six months.

1. Most of the gun community is open to fair-minded coverage.

2. The world of gun businesses is far more nuanced than I imagined, and in different ways that I imagined.

3. Marketing, politics and business are almost inseparable.

4. There are no good numbers.

5. It’s a business with a declining customer base.

6. Many more people like guns than I realized.

7. The West is different. Gun owners and gun businesses out West see guns as tools, one element of a practical, inherently nuanced way of existing in the world.

8. Violence marketing is more powerful than we realize.

9. There is no such thing as a gun. The technology has evolved faster than the language, so much so that we have reverted to broader words

Rooney Guns FTW!

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I am old enough to remember when USPSA started creating different equipment divisions. In fact, my first serious attempt at competition shooting was in their Limited division soon after it was first adopted.

The open/unlimited “race gun” had become the runaway favorite for serious competitors and they deviate from a “normal” carry/service pistol. This led to detractors deriding the development as “rooney guns” as something simply unsuitable for street and service use.

Now, don’t tell anyone, but equipment divisions are far less important than most people realize, especially those complaining about them:

Houston PD: Pistol Red Dot Sights Approved For Duty Use

In what may be the largest adoption of red dot sights on pistols to date, the Houston Police Department has issued a letter to sworn officers approving the optics for duty use. The approval comes along with some common-sense caveats; a Safariland level III Holster must be used, optics-ready pistols from specified manufacturers and the completion of an eight hour training course prior to putting the RDS into service.

The move towards the use of micro red dot sights by military and law enforcement has been gaining steam in the past few years with special teams and units being allowed to field the technology on a more case-by-case process. With more than 5,000 officers on staff Houston PD is set to take the lead on electronic sight use in U.S. law enforcement.


This is not a new development, just a police department formally authorizing their use:

This part is most important:

The resulting data from required qualifications (scores using a red dot versus irons), fielding (models, mechanical/electronic failures) battery life and other variables will be important to law enforcement and civilian shooters alike. Real-world field testing is invaluable when it comes to picking the best guns, sights, holsters and related gear. Let’s hope that Houston PD is willing to share sanitized data.

Here’s the sad downer. The Department of Army first adopted general-issue optics in the mid-1990s and retained the same qualification procedures and course since 2018. Qualification scores have not changed. As always, it’s the indian, not the arrow.


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An NRA employee did this at NRA HQ. How much closer to the proverbial flagpole could one be?

That is a bigger problem than arguing semantics with NBC Washington.

Competitive Shooting Support

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May 2015
SIG SAUER® Introduces Team SIG, Sets Standard for Support of Competitive Shooting

October 2016
Team SIG is Disbanded

Comfort Cling Holster

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The Comfort Cling holster from Clinger Holsters is basically a pocket holster that can be tucked and positioned like an IWB holster. Rather than the usual belt loop or clips you’d expect, this soft, gel-filled holster is held in place by friction.

The Comfort Cling is made up of three layers. The outside layer of a non-slip pleather-like material which provides friction to the inside of a pocket or waistband and helps keep it in place. The center layer is a gel-like padding material that allows the waistband to squish in a little and get firm purchase on the outside. The layer inside in contact with the firearm is a low-friction material that makes for a low resistance presentation. These multiple layers provide a “sticky” grabbing surface outside without grabbing on the inside during the draw.

Because there’s no loops or clips, the Comfort Cling is ambidextrous. Being essentially a pouch/pocket holster, two models can accommodate a wide range of handguns. The Full Size accommodates double stack and larger handguns and the Compact is best for smaller, single stack pistols. Revolvers are not currently supported.

Balanced Ammunition Delivery System

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Mounting Solutions Plus (MSP) has released their Balanced Ammunition Delivery System for the FN MAG/M240 and German MG3 machine guns. B.A.D.S. replaces the current ammo box under the weapon and holds 125 rounds while maintaining a balanced center of gravity. The set up can be completely refilled within ten seconds while in a standing or sitting position. The improved balance is less fatiguing for the gunner and the design also acts as an ammunition deflection plate ejecting spent cases away from the gunner.

Balanced Ammunition Delivery System (B.A.D.S.):

  • Balances the weapon when in use.
    • When on a tripod it keeps the weapon from rotating left.
    • When hand-held the balance achieved helps the operator to hold on target. Keeps the weapon from rotating.
  • While standing, empty cases are ejected away from the shooter.
  • 9 ounces empty
  • Compact way of transporting ammunition.
  • Easy and quick to reload B.A.D.S. either sitting or standing.
  • Large capacity on-weapon ammo carrier (125 rounds)
  • The B.A.D.S. delivers what others have been trying to manufacture for years.
  • More Info: Balanced Ammunition Delivery System

See the B.A.D.S. in action

For more information about Mounting Solutions Plus, please visit or follow them on Facebook, Instagram, and Twitter.


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