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If you do what you’ve always done, you’ll get what you’ve always gotten. If the hunting and shooting community is to expand, we have to explore new ideas. Most of the current programs and ideas have been in place for decades. We need to think outside of the box, and not be afraid to apply non-traditional strategies that have been proven to work with other activities. The whole point of this paper is to encourage new thought to this end. I’m not naïve enough to believe that organized tournaments will magically transform anti-gun and anti-hunting folks to our side. These die-hards are a lost cause anyway. But most non-hunters/shooters aren’t opposed to our activities; they just don’t know much about them. We need new tools to reach them.