Some guy who fondles an inflatable spheroid with his feet gets 23.2 times more love from Facebook than all the fans of the National Rifle Association combined.

Tom McHale had a great write up on Facebook’s policy to delete pages and posts about gun trades and sales from non-FFL holders. He also included a good breakdown of the demographics of shooting and pro-gun involvement compared to more mainstream interests, such as sport ball athletes and movie celebrities.

Facebook doesn’t care about you or your issues. Facebook cares about three things:

  1. How many people use Facebook.
  2. How many hours those people spend on Facebook.
  3. How many dollars marketers will pay Facebook for access to those people.

The same can be said for all media outlets. Replace the name of a broadcast or print media outlet or news program in place of “Facebook” and this is still true. It’s also true for pro-gun publications and websites, even though they are focused on a specific niche and demographic instead of the public at large. After Kim Rhode medalled in six Olympics in a row, some claimed her lack of media coverage was due to media bias. However, USA Today, the New York Times, CBS Sports, SB Nation, NBC, WGN, and the Chicago Tribune published articles about her. Other publications such as Time, Forbes, the Huffington Postand NPR published articles about Rhode’s accomplishments that highlighted her views on the Second Amendment.

This isn’t some nefarious anti-gun plot, it is simply catering to the majority. Gun owners are largely ignorant of organized shooting activity. Non-gun owners are even less aware and interested. This is the simple result of a market in action, not back-room politics trying to steal your guns. If the issue is controversial but of interest to a small minority, it’s probably easier to just avoid dealings and prevent alienating the majority, and especially alienating people and companies buying advertising/marketing trying to reach that general public.

Even among those gun owners that are active, activities such as golf eclipse them by a large margin. Again, the market speaks. If more people golf and are willing to pay for it, then more golf courses are built and more golf coverage is seen in the mainstream media because more people are voting with their dollars and feet. Gun owners are simply not as active, even when various reports claim that they are.

This is not an anti-gun plot. Garnering publicity and inspiring public interest is a tough row to hoe for every organization.

Common, accepted estimates place at least 80 million Americans as owning at least one firearm. I don’t know why there is such a vast lack of interest in organized shooting events among them but given that there is, shooting will never be a mainstream activity. It’s not politics. It’s not anti-gun policy. It’s the result of the market voting with their dollars and feet.

Read the full article here:
http://www.ammoland.com/the-prying-business-of-facebook-and-guns

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