I invented the word altrutising, a portmanteau of altruism and advertising, as it represents the only form of sponsorship accepted by the Firearm User Network.

We only accept advertising that altruistically benefits our membership, or altrutising.

al·tru·ism [al-troo-iz-uhm]

– The principle or practice of unselfish concern for or devotion to the welfare of others.

ad·ver·tis·ing [ad-ver-tahy-zing]

– The act or practice of calling public attention to one’s product, service, need, etc., especially by paid announcements: to get more customers by advertising.

When considering options to accept sponsorship and support from third party companies, vendors and manufacturers I wanted the ensure that it served to help Firearm User Network members. Traditional advertising, paying to place interrupting messages in front of readers, viewers and/or members, rarely does the end user any good. We avoid this by only accepting Altrutising.

Any outside source of support is returned to the FUNshoot membership in a way that directly and obviously benefits them. Sponsors offset our operating costs, making it less expensive for members to benefit from our services.

For example, a vendor wishes to advertise with us. Rather than broadcast an ad to our membership in exchange for money, sponsors cover our overhead expenses which is passed on altruistically. Members hosting FUNshoot events agree to allow the company to be listed as an official event sponsor in exchange for a deep discount on event processing fees. Individual premium memberships are extended free of charge. Thus, every sponsor dollar is passed directly to the membership.

Rather than spending money to interrupt people with an ad, sponsor companies are forced to think how they can directly benefit the people they are trying to reach. The advertising becomes altruism. Altrutising.