Gamechanger: Shooting’s star on the rise but it needs fanbase to survive

With competitive sport in limbo, it’s an opportunity for those in charge to re-think how their sports could change…

You have to take your sport to the people rather than expecting people to come to your sport. The way to do that is through newer ideas. Evolve formats, evolve the way shooting is showcased.

You have to look at sport keeping one principle in mind – to increase the fan base with an eye on non-fans. The current shooting fan base is made up of purists and they prefer the traditionalist form of the sport. But you have to ask yourself the hard question of whether the current fan base is going to be big enough to lead the sport into the next 10 to 20 years, into the next couple of decades. It has to be relevant to today’s youth.

I think there has to be a lot of involvement of people from outside the shooting community because you have to find a way to cater to the non-shooting fan and that can only happen when you take their point of view into consideration. Broadcasters also should be involved in discussions very early on because broadcasting in sport has certain principles and it’s the reason why certain sports are more successful than others.

https://www.espn.in/shooting/story/_/id/29460191/gamechanger-shooting-star-rise-needs-fanbase-survive

https://www.espn.in/shooting/story/_/id/29015791/three-refugees-one-olympic-shooting-champion-story-undying-hope